In Facebook page marketing, I see lots of confusion about the difference between the page name and the username (which sets the vanity URL associated with a business page). Here is an illustrated screen shot, with a tutorial video following, which explains the difference between the two, and describes why understanding this is such a critical foundation to have in formulating an effective Facebook page marketing strategy.
Read MoreThe “About” box suddenly reappeared on the left side bar of pages on March 22, 2011 and this new (can it be new if it was part of the old pages layout?) functionality gives page administrators an important opportunity to present their elevator pitch or provide a call to action - both of which can help in the marketing and business development functions of the page.
Read MoreWho isn’t curious about photos of themselves? Everyone is! Therefore, it isn’t surprising that the most engaging type of content on Facebook is photos. Posting photos can be a great tip for getting people to look at, like, and interact with your Facebook page.
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