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This follow up to What's in a Name: Transitioning Your Brokerage Brand on Facebook, addresses what NOT to do on Facebook during a brand transition. Learn a key detail to audit and correct on all agent personal profiles when the brand of the brokerage is changing.
Read MoreIs your Facebook profile working for you or against you in business? When friends, prospects and clients come to your Facebook profile, does the experience hurt or hinder your personal brand? Learn the #1 mistake salespeople make on their Facebook profile and how to fix it.
Read MoreA real estate brokerage brand transition is never simple. Learn 8 essential agent to do's on Facebook to navigate a successful brand transition. Whether you are recruiting an agent to your brokerage or undergoing a complete brokerage rebranding, these tips will keep your brand and agents consistent and you will all be a step ahead of the competition.
Read MoreLive interviews with Thomas Arnold of Facebook and Clara Shih of Hearsay Social were featured on the main stage at January's Real Estate Connect in New York City.
Read MoreThere is a big difference between being a Facebook user, and using Facebook for marketing. It is very easy to be a Facebook user: You sign up for an account, connect with a few friends, and you are off and running. However, when you look at Facebook as a marketing tool, it suddenly becomes a very complex platform with a multitude of options and an endless array of tactics that can be deployed.
Read MoreOne of the things Realtors most often misunderstand about Facebook is the difference between a Facebook profile and a Facebook page. This post builds upon a prior post that explains the array of Facebook marketing tools that exist for the modern real estate agent.
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