One of the most common excuses REATLORS® make for not using Facebook as part of their business development plan is that they don’t have the time. To be blunt, this is a weak argument. How are you spending your time prospecting now?
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In a business like real estate, where there is a long time between purchases, email marketing to your customer base and prospects is an important, if not key component of a modern real estate agent’s business strategy. Learn more about how this agent grew her e-mail list through her Facebook business page.
Read MoreFacebook launched a new feature this week called Friendship Pages. Friendship pages chronicles the Facebook history between two Facebook friends. On the friendship page between you and any of your Facebook friends, you will see wall conversations between the two of you, photos that you both have been tagged in, mutual friends, and mutual pages that you like.
Read MoreI presented last week at the Blog World and New Media Expo and had several requests for my slides so wanted to share them here. I also wanted to specifically call out the innovative blogs and developers that were featured in the presentation allowing this presentation to serve as a resource for those in the real estate space who are looking to create or improve upon their blog.
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The importance of your photo in social media marketing cannot be understated. Without a photo, there is no trust. And for agents looking to put the power of social media to work in their business, extra consideration should be given to your photo.
Read MoreIt’s time once again to get excited about next month’s BlogWorld and New Media Expo and RE BlogWorld. This will be my third time heading to Vegas to enjoy this progressive conference event which attracts pioneers of modern marketing and the cool kids of social media.
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